The Appearance 1996
5.8/10 by 4 users
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Released: 1996-07-14
- Runtime: 40 minutes
- Genre: Documentary
- Stars:
- Director: Harun Farocki
